Generating revenue is the lifeblood of any organization. Hence the overarching need to employ suitable plans and structures to achieve this goal cannot be overemphasized. One such suitable way is SMS. As simple as it sounds, SMS can be used to drive revenue for your business, by notifying customers of special offers, or simply notifying customers and prospective customers of new products/services you are now offering. Typically free samples, Buy 1 get one free, or high % off deals work the best. What will work best for your business will take some testing as each industry and business is different?

Keep in mind that how you structure your text and choice of words when sending your message is a very important aspect of getting maximum responses. Studies show that the first 30 or fewer words of your SMS will make or break your success. You will also need to test send times to see what works best with your market. Different send times can have a huge impact on the success of your SMS sends to drive revenue for your business.

It’s also worthy of mention that it one of the most affordable yet efficient ways of reaching out to your client base. Indeed old is gold!